Cincinnati, Ohio (October 11, 2007) - Bayer HealthCare and BioRx, a specialty pharmaceutical company, announce the availability of I AM NATE, a new children’s book about hemophilia. Written by Chris Perretti Barnes, the mother of a young boy with hemophilia A, the book is the second in a series of books intended to educate children about hemophilia.

I AM NATE is designed to introduce preschoolers to hemophilia. The main character of the story, Nate, explains to the reader in his own words that for him, having hemophilia is just as much of a routine in his life as dressing himself and feeding the pets. Author Chris Barnes wrote I AM NATE to help parents initiate a discussion about how their child feels about living with hemophilia.

“For children living with hemophilia, learning and talking about hemophilia and inhibitors can be overwhelming, confusing, and scary,” said Barnes. “Before the age of five or six, a child may not understand why he has to have infusions of hemophilia clotting factor (intravenous drugs used to treat hemophilia).” I AM NATE can help parents open up lines of communication with their child and begin a discussion in a friendly, fun, and safe way. It is wonderful that both Bayer and BioRx value educating youth in the hemophilia community.”

“Bayer HealthCare is committed to supporting special projects, like I AM NATE, to educate young people and their families,” said Terry Tenbrunsel, Vice President, Sales and Marketing,Bayer HealthCare. “I AM NATE is a great tool that will help children to better understand that they can live a relatively normal life with hemophilia A.”

“We are thrilled to be able to support such an innovative educational tool for the hemophilia community as we strongly believe that education is key to empowering patients and their families,” said Eric Hill, co-founder of BioRx. “We also commend Chris for her initiative, passion and dedication to this community.”

I AM NATE is published by BioRx with support from Bayer HealthCare and is now available through both companies. To receive a complementary copy of I AM NATE contact BioRx at 866.44.BIORX (866.442.4679), via email at cbarnes@biorx.net, or via BioRx’s website at www.biorx.net . Bayer also is making free copies of the book available by contacting their local representatives or calling customer service at 888.606.3780.

About Hemophilia

Hemophilia is an inherited bleeding disorder characterized by prolonged or spontaneous bleeding, especially into the muscles, joints, or internal organs. About 17,000 Americans have hemophilia. The disease is caused by deficient or defective blood coagulation proteins, known as factor VIII or IX. The most common form of the disease is hemophilia A, or classic hemophilia, in which the clotting factor VIII is either deficient or defective. Hemophilia B is characterized by deficient or defective factor IX.

There are many useful materials in the BioRx hemophilia library.

Visit http://www.biorx.net/hemophilia-library.php to view the most current listing of educational materials available. You can order any of the titles through your BioRx representative or simply call 1-866-44-BioRx.

About BioRx

Based in Cincinnati Ohio, BioRx is a national pharmacy specializing in highly customized care for the bleeding disorders community. As one of the nation’s fastest growing providers of hemophilia clotting factors and other specialty pharmaceuticals the company’s clinical staff reaches patients and physicians in 43 states. To learn more about BioRx and its products and services visit www.biorx.net.

About Bayer HealthCare

Bayer HealthCare LLC is an affiliate of Bayer HealthCare AG, one of the world’s leading, innovative companies in the healthcare and medical products industry based in Leverkusen/Germany. The company combines the global activities of the Animal Health, Consumer Care, Diabetes Care, and Pharmaceuticals divisions. The Pharmaceuticals division comprises the following business units: Women’s Healthcare, Diagnostic Imaging, Specialized Therapeutics, Hematology/Cardiology, Primary Care, and Oncology. Bayer HealthCare’s aim is to discover and manufacture products that will improve human and animal health worldwide. The products enhance well-being and quality of life by diagnosing, preventing and treating diseases.

Contact:

Judith Cline
Tel: 866.44.BIORX
Email: jcline@biorx.net

Kimberly Wix
Bayer HealthCare
Tel: (973) 305-5258
E-mail: kimberly.wix@bayer.com